Will Conway

You've got donations: AOL email users give more money to political campaigns

Will Conway, director of politics and advocacy at NationBuilder, a company that makes political campaign-management software, said that email was a still more personal way to attract donors than straightforward advertising. “I would argue that you can see a lot about the people you’re emailing, and what they care about, and it’s free,” Conway said. “The key is that people can take action in a moment of persuasion.” Read the full piece here.

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