Will Conway

The Urgency of Digital Organizing: Part 1, Building Real Relationships

In the years since the 2012 election cycle, a camp of forward-thinking digital strategists has emphasized the importance of digital and data in the world of political spending. Where campaign dollars used to be spent on direct mail and television ad buys, their thinking goes, modern political infrastructures should be spending money on YouTube pre-roll video ads, search engine optimization, promoted Tweets and Facebook posts.

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