Will Conway

American Airlines is suing GoGo, and it’s a huge opportunity (for American, that is — GoGo is pretty much screwed)

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American can capitalize on their top-down lawsuit against GoGo with a whole new stream of potential AAdvantage members, brand ambassadors and social influencers. They can use the moment as an opportunity to take stock of their support and build true brand loyalty among individual customers. And relative to the cost of corporate litigation, they can do this at hilariously low cost.

They do it by organizing.

Read how.

 

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